Etisalat brings Hollywood to Nigeria

Etisalat Nigeria has innovated in advertising with its Easyflex television commercial, which features Nigerian-born Hollywood actor Hakeem Kae-Kazim.

The one-minute commercial opens up with the actor, who has starred in various Hollywood blockbuster movies including ‘Pirates of the Caribbean III’, ‘X-men Origins: Wolverine’ and the Oscar nominated film ‘Hotel Rwanda’, describing the all new Etisalat Easyflex bundle in an engaging monologue complete with special sound effects and high quality imagery.
Easyflex from Etisalat is the all-in-one bundle plan that allows customers to call more, browse more and text more to any network without restrictions. The plan comes in four variants: Flex N1000, Flex N700, Flex N500 and Flex N300. The plan was developed and launched late in 2012 – based on an in-depth research of the needs, lifestyle and communication habits of the Etisalat customers. Now, the company has further boosted its image and taken creativity in the advertising landscape in the country a notch higher when it chose the famed actor of Nigerian descent to star in the commercial.
Speaking on the deployment of the Easyflex television commercial, director of brands and communications at Etisalat Nigeria Enitan Denloye said the idea behind bringing Hollywood on to the local scene was informed by the company’s drive to be ‘uniquely different’ in all ramifications whether in the products and services it offers or the way it communicates.
“We consider ourselves as innovators in the telecommunications industry, a description that has reflected in many of our value-added propositions and world class communication materials since inception in 2008. Having Hakeem Kae-Kazim as the headliner for the Easyflex commercial just goes to show that we are a brand that is current, vibrant, challenges the norm, and in touch with our customers’ tastes and preferences which includes advertising.”


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