A contract to distribute Beyerskloof wines into Mozambique was secured recently by Imperial Logistics group company CIC Holdings.
Milton Vellios, managing director of Marulo Comercio – the CIC Holdings operating company that has partnered with Beyerskoof – explained that local expertise is crucial for the success of this venture.
“To expand operations in Mozambique, it is important to understand the legislation, ordinances, political environment, networks and infrastructure. Marulo Comercio netted this contract based on its ability to meet all of these requirements.”
Over almost two decades, the company has made doing business in Mozambique its business.
“Road Infrastructure is poor and it is often difficult to move freight in this country,” Vellios added, noting that a further challenge is the illegal importation of wine and spirits into Mozambique. “Some unscrupulous operators don’t pay import duties, so we must compete with them as they offer the same product at a lower price. Unfortunately the borders continue to be porous and these products get through without having paid the steep duties that are being applied.”
With four warehouse and distribution facilities in Mozambique and a sales team that operates from Maputo and Matola up to Inhambane, Marulo Comercio serves a diverse range of clients in the wholesale, retail and hospitality sectors. Marulo Comercio is in the process of expanding to Beira and is setting up a warehouse and distribution facility from where a whole new sales team will be looking after all the Northern provinces of Mozambique.
“We are delighted to have this opportunity to assist one of the Cape’s foremost wine brands to make inroads into the Mozambique market,” Vellios concluded.
From humble beginnings in 1988 when renowned winemaker and cellar master Beyers Truter set out to produce wines of “exceptional character” – Beyerskloof has gone from strength to strength to produce outstanding multi-award winning wines, with the Beyerskloof Faith Cape Blend 2009 most recently honored as one of the Top 3 Cape Blends in South Africa at the ABSA Perold Competition.
CIC Holdings, which is wholly owned by Imperial Logistics, operates within the fast moving consumer goods industry in eight African countries, offering sales, merchandising, warehousing, distribution, debtors’ administration, staffing and security solutions to blue chip manufacturers.