Shipping line launches iPhone application

Safmarine has added another e-product to its range of e-Business accessories with the launch of the Safmarine application for iPhone, iPad and iPod Touch devices.
This new application will enable customers to download and access their shipment information instantly, anywhere, anytime of day.
According to Benoît Lebrun, Safmarine’s Global e-Business Manager, “Safmarine continues to expand its range of e-products and this new tool, not only demonstrates Safmarine’s leadership in providing innovative business solutions to the shipping industry, but will also improve customers’ access and experience to Safmarine and make it even easier for our customers to do business with us, no matter where they are.
“Customers can look up sailing schedules, track containers or consignments or find contact details for Safmarine offices using the ‘Nearby office’ functionality which uses the iPhone or iPad’s GPS locator to find the nearest Safmarine office.  Being kept up to date with the latest Safmarine news in real-time is also one of the features offered.
“An example of one of the application’s notable features is the tracking of cargo using a container or booking number.  A search can be customized by saving the container/booking number in the ‘hotlist’.  Then, by enabling the ‘push notification’, any new moves for tagged containers are automatically pushed to the user (customer).”

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